In the world of e-commerce, optimizing the conversion rate is a paramount goal. A/B testing is a powerful tool that allows businesses to experiment with changes to their websites and product pages, enabling data-driven decisions for improved conversion rate. This case study presents an A/B test conducted for an ecommerce website to enhance its conversion rate.
Business: XYZ Electronics
Objective: To increase the conversion rate on the product page
Duration: June 2023
The hypothesis for this A/B test is a change in the product page will result in a higher conversion rate. The change to be tested is an alternative design of the “Checkout page with”, where the original design will be compared against the new design
The original checkout design without the paypal button